Marketing Myopia Essay Example | Topics and Well Written Essays - 1000 words - 1

merchandise Myopia - Essay ExampleThis article helps define a path that should be taken by marketers if they intend to avoid common and destructive mistakes. The focusing of a company may make several(prenominal) errors that be discussed in the paper. Sometimes, the companys scope is incorrectly defined, and this creates a restriction for this company which blocks hereafter growth. Furthermore, sometimes the unique selling proposition of the companys ingathering may become obsolete, and since watchfulness does non renew nor revive the proposition, the customers lose interest and soon forget about the product. Baseless assumptions and complacence are also two mistakes suggested by Levitt. A huge problem may arise if vigilance focuses on supply-side policies and overlooks demand-side policies and conditions if a strong and lasting bond with the consumer is not created, it is likely that the filth or product will not be successful. Another failure on the part of the companys management is if they become so singularly focused on the future that they fail to acknowledge the circumstances they grammatical construction in the present with no proper strategy to deal with current issues, the company will not be left capable to deal with the future issues it was focusing on. In a nutshell, managements main strategy should be one with a visionary approach and one which simultaneously focuses on the companys customers as the closely important asset of the company. This is the only asset which will authority as the companys life jacket during an economic or financial crisis. A second, most life-sustaining approach is how the businesss scope is defined if too restricted and narrow, it will hinder and may even halt growth and progress. As a result of a thorough scathing analysis of Levitts work, some strengths and weaknesses of his work come to light. Levitts article has garnered much praise and critical acclaim over the years. Researchers and scholars of se lling found his work exceptionally valuable to their study and ground rift in numerous aspects because the theories presented by Levitt are relevant and applicable across different industries, businesses and even across different times. Originally proposed and modeled on the business environment of the 1960s, theories and scenarios presented in Marketing Myopia are still as relevant and applicable today in the business environment of the 21st century, a half century later. This makes it valuable for researchers studying the business environment and also for students learning about marketing in the corporate world today. Not once do the scenarios, situations and examples presented seem obsolete or contrary in anyway. Furthermore, the example scenarios given by Levitt by the course of this essay are further explained through the use of easy to understand, practical examples that increase the validity of the case he is presenting while simultaneously make his point of view clearer by explanation and illustration in the mind of the reader. The policies proposed by Levitt can be applied to real life businesses these days such as supermarkets and oil companies. Supermarkets can use the strategy to create a demand for the products which are becoming obsolete. They can also use it to promote their brand by launching new schemes and thus increasing the