Sunday, February 23, 2020

Week 7 Case Analysis Study Example | Topics and Well Written Essays - 750 words

Week 7 Analysis - Case Study Example The company instituted a policy that allowed its customers to check-in two bags free of charge. Most airlines in the industry charge their customers $15 to $25 per bag. The strategy has been very effective because during recessionary times customers are looking for ways to save. Transportation – Southwest Airlines operates in an industry in which overhead costs are very high. The company might be foregoing a lot of income by not charging its customers money for transporting their bags. Integrated Marketing – The company is using an integrated marketing campaign in which the firm is attempting to steal market share from other companies by promoting its free bag policy. The organization might have made a mistake within its strategy by becoming the first airline in the industry to charge for carry-on bags to highlight the benefits of free bag handling. Promotional Mix – The firm’s promotional mix has been effective, but the company might not be focusing on other revenues opportunities such as increasing the amount of business flyers that utilize the firm’s services. Target market – The marketing strategy of the company is targeting flyers that are looking for a bargain price. The firm’s strategy is not focusing enough on obtaining recurrent flyers. Based on Pareto’s 80-20 rule 80% of a firm’s business comes from 20% of its customers (Starak). Public relations – The public relations campaigns of the company focus a lot on how fun it is to fly with the company. The firm might be better off by illustrating to its customers how much more value the firm offers through its combination of lower prices and free bag handling. Value based purchasing brings together information about the quality of the product or service (Ahrq). The case study is a good illustration of how companies can take advantage of recessionary times to increase their market share. Often people believe that during a recession all businesses have

Friday, February 7, 2020

Many people become Obsessed with Appearance Essay

Many people become Obsessed with Appearance - Essay Example Obsession with appearance is often referred to as Body Dysmorphic Disorder (BDD) or imagined ugliness in which an individual begins to notice flaws in their body design, such as facial features or body structure, until these thoughts become a long-term obsession (Phillips, Didie, Feusner and Wilhelm, 1112). Obsession generally involves a relatively harmless belief, based often on the aforementioned media influences including celebrity worship and plastic surgery-related media, which turns into a lasting fixation on the perceived problems and can lead to disastrous social consequences such as the inability to function in society. This obsession with appearance can also stem from the natural course of aging in which the skin begins to lose its elasticity, tooth begin to lose their bright white faà §ade, and lines begin to appear on the face around the eyes and mouth. Because society tends to create a portrait of perfection by which most members of society are expected to conform, in which youthful complexions are regarded as being satisfactory and aged appearance unsatisfactory, even older adults can become obsessed with appearance and find difficulty adjusting to social environments. Even though the aging process is a natural outcome of life experiences and decades of exposure to different elements, and many of their older peers share these same facial features, many people find it difficult to cope with the aging process and long for the days when their faces were youthful. These people who become obsessed with appearance are often drawn toward cosmetic surgery as a means to remove these fixations or, fail ing to act on the obsession, they face depressive disorders or have thoughts of suicide. Further, every human being maintains measurable levels of serotonin in their brains, which is a chemical neurotransmitter, which is, from a clinical perspective, highly important in regulating